The promise of cross-platform development is real: we've shipped taxi apps, museum tablet experiences and always-on TV displays from shared foundations. The catch is that 'write once, run anywhere' becomes 'write once, apologise everywhere' the moment you stop respecting the platform.
Our rule: share the logic, respect the feel. Business rules, data layers and API integrations are one codebase. Navigation transitions, haptics, keyboard behaviour and safe areas are tuned per platform — because that's what users actually notice.
Where cross-platform wins
For most business apps, the shared approach is simply better economics:
- One team, one codebase, one release pipeline — roughly half the build cost
- Features land on iOS and Android the same day
- Offline-first architecture works identically across devices
- The same foundations stretch to tablets, kiosks and TV apps
Where we go native anyway
Heavy camera pipelines, complex background processing, platform-specific integrations — when a requirement pushes against the framework, we write native modules rather than fight it. The Spot taxi app's live geolocation layer is exactly that: shared UI, native precision underneath.
The result is an app users can't tell apart from a fully native one — because in the places they can feel, it is one.